Shopping Bag


Ben Isabella


In 2009, Ben Isabella received his C.S.C.S from the National Strength and Conditioning Association. As well as being a strength and conditioning specialist, bootcamp instructor, and CrossFit Level 1 Trainer, Ben Isabella is a Physical Education Teacher at Sayreville High School.

Sayreville, NJ

I am a PE teacher and CrossFit Box Owner

On weekends you can be found at:
Working Out, Hanging out with Friends, Training Athletes

Favorite movie of all time:
Dumb and Dumber

Favorite time of day to train:

A quote you live by:
"Discipline is choosing between what you want now and what you want most"

Your personal mantra:
"Perception determines happiness"

Your favorite part about HICKIES:
I love working out in them

Dream vacation:

Favorite training technique:
Body Building

Favorite post-workout snack:
Eggs and Bacon

How did you get into fitness?
I was tired of being skinny. I started working out and was instantly hooked on making progress, getting stronger, and looking Fit.

Instagram & Twitter: @Ben_Isabella

Ross Anti


"If the shoelace represents the obsolete idea that world is flat with several limitations, HICKIES makes it crystal clear to all of us that the world is indeed round, multi-colored and limitless"

Born south of Boston Ma. on a small organic family farm, son of a carpenter and midwife, Ross Anti has been influenced from infancy in the importance of physical and mental health being a top priority to leading a happy and healthy life. With nutrition being a primary focus to his regimen, as well as a comprehensive knowledge of human energy systems and exercise modalities, Ross has developed into a leading authority in the New York City fitness scene. His travels through wild terrain have helped to expand his vision of what fitness is and how it can be delivered to everyone in the way that they need it.

Most recently, Ross has been the Fitness Manager at one of the highest profile gyms in the portfolio of Equinox, the world's premiere fitness brand. His influence within Equinox has helped to produce, not only one of the most fiscally productive personal training departments in the country, but more importantly, he has facilitated for thousands of personal training clients to experience the monumental benefits of legitimate health and wellness coaching through proper progression.

What makes Ross unique in the world of fitness and personal training is his ability to individualize a fitness program based on each client's particular needs. His ability to connect on a human level and motivate individuals is becoming widespread in and very much in demand with New York City and abroad.

In his off time, Ross has developed an activation based in Treasure Beach, Jamaica. Within the small country town on the south coast of Jamaica, Ross, along with his native partners, lead exhilarating biking and hiking excursions into the gorgeous farmland foothills and seaside cliffs. As he puts it, "this is not a typical resort vacation in the tropics. This is a time for people to experience the authenticity of a lively native culture while getting fit and letting go of their normal routine and refreshing their soul."
Facebook: Fitness Trips in Rebel Terrain
Instagram and Twitter: @rossdanti

Richard Rodriguez


"Parkour is about expressing yourself in your movement. HICKIES play a huge role in that. Parkour can loosen up your laces from all of the impact from time to time, but with HICKIES laces, they stay snug and comfortable"

Richard Rodriguez, is a 25 years old Brooklyn based Parkour expert. He describes himself as “a monkey in it’s natural habitat”. He has been practicing this sport for 8 years and had the privilege of being featured as a stunt double for Rafi Gavron. He became a professional trainer at Bklyn Beast and taught Parkour to people from all over the world.

Richard’s insights on HICKIES and Parkour:

Parkour is about expressing yourself in your movement. Hickies play a huge role in that. They’re comfortable, snug, and colorful. I customize my sneaker depending on what I’m wearing. They’ve made my experience with Parkour even better. I don’t like to practice anything unless I have on an awesome looking pair of Hickies on my sneaker. Parkour can loosen up your laces from all of the impact from time to time, but with Hickies, they stay snug and comfortable. They’re also extremely durable. I’ve had the same pair of Hickies on my favorite sneakers for over a year without even a sign of damage or wear and tear. That says a lot since I’m doing unorthodox movements in them.

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